On Thursday, Arthroventions reflected on customer discovery and validated learning as part of the National Science Foundation’s (NSF) Innovation Corps (I-Corps™) program, hosted by the Colorado Clinical and Translational Science Institute (CCTSI).
The I-Corps program provides real-world, hands-on, immersive learning about what it takes to successfully commercialize products and services that customers want. During the program, participants learn to identify valuable product opportunities that can emerge from academic research, and gain skills in entrepreneurship through training in customer discovery and guidance from established entrepreneurs.
During the interview, CEO Eric Hoffman, CMO Dr. Richard Meehan, and Lead Engineer Keegan Manion shared their experiences.
Arthroventions approached the program with the intent of learning more about the pains and needs of physicians providing non-surgical joint care.
“The I-Corps program helped Arthroventions tremendously with regards to identifying customer segments that gain the most value from the KneeTap,” said Richard Meehan, CMO at Arthroventions.
The program encouraged Arthroventions to narrow its focus and concentrate on early adopters and key opinion leaders who will help generate awareness around the benefits of Arthroventions products.
Arthroventions wants to thank the I-Corps mentors and other participants, and highly recommends the program to early-stage entrepreneurs and inventors.
@NSF @CCTSI @CUAnschutz @CUInnovations @d_charron @ElaineMorrato @ArlenMD